あんけいのたんぶら

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１０対３対１（10 to 3 to 1） アップルのデザイナーはどの製品についてもまったく異なるモックアップを１０は作る。Lopp 曰く、「３つがよく見えるようにあと７つ」作るのではない。そんなことならみんながやっているだろう。そうではなくて、まったく制限を設けず心行くまでデザインさせたものを１０作るのだ。それから何か月もかけて３つに絞り込む。そして最後に３つの中からこれはと思うものを決めるのだ
アップルのデザインはこうやる・・・ « maclalala
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